X wants you to go local. But should you?

X recently announced an update to its revenue-sharing system. One that encourages creators to build more local audiences. On paper, it makes sense. But for many of us who built on global reach, it raises a bigger question: is the platform quietly shifting away from what made it powerful in the first place?

X announced it’s updating its revenue-sharing incentives.

The goal?
Encourage creators to build local audiences.

From a business standpoint, it’s logical:

Everything becomes more efficient.

Cleaner data.
Better conversions.
More predictable revenue.

On paper, it’s a smart move.

Many of us didn’t come to X to stay local.

We came here because it was different.

We could:

That was the magic. It was never about geography or proximity. It was possibility.

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Creators didn’t stay silent. The reactions were immediate and strong.

And it caught attention at the top.

Elon Musk himself reacted after creators called out the change.

This is what he said:

“We will pause moving forward with this until further consideration.”

Which tells you something important:

Even the platform knows this shift isn’t so simple.

I am French and live in France.

But I chose to write in English on all my social platforms.

Not because I had to, but because I wanted to connect with people everywhere.

Different cultures.
Different perspectives.
Same interests.

That’s what makes this platform powerful.

It wasn’t a local room.
It was a global conversation.

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This change wasn’t just about monetization.

It’s about direction.

X is slowly moving from:
→ A global town square

To:
→ A network of local rooms

It’s more structured.
More controlled.
More optimized.

But also…

Less open.
Less unpredictable.
Less universal.

Because creators aren’t just “audience builders.”

We’re connectors. We don’t think in borders. We think in ideas.

AI is global.
Creativity is global.
Ambition is global.

So when a platform nudges you to “stay local,” it can feel like being quietly pushed into a box.

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Would such a change be better for the platform?

Probably.

Would this be better for creators?

That depends on what you’re building.

If your goal is:
→ Local influence → this helps

If your goal is:
→ Global reach → this complicates things

I’m staying global. No matter what X decides in the future.

Because platforms change.
Algorithms shift.
Rules evolve.

But one thing doesn’t:

The value of a global audience you truly own.

That’s why I write.
That’s why I build.
That’s why this newsletter exists.

The global town square may be changing. But that doesn’t mean you have to.

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See you on the next one

Karata♡