In partnership with

Open your “For You” feed.

Really look at it. What do you see?

Outrage?
Low-effort posts?
Endless drama?
Or thoughtful threads, smart insights, creators actually building something?

Your feed isn’t random.
It’s not “the algorithm being unfair.”

It’s a mirror.

And it reflects your behavior more than people like to admit.

The uncomfortable truth

The algorithm doesn’t think. It observes.

It watches:

  • What you stop scrolling for

  • What you reply to

  • What you like, bookmark, quote, or ignore

  • Who you engage with consistently

  • What kind of energy you amplify

Then it says:
“More of this.”

If your feed feels chaotic, negative, shallow, or repetitive - it’s usually not because the platform is broken.

It’s because the system is doing exactly what it was trained to do.

Why people feel stuck

I hear many creators repeating the same thing over and over again:

“My feed is trash.”
“I never see good content.”
“X is going downhill.”

But in reality, they:

  • Hate-watch content

  • Reply to posts they disagree with

  • Engage out of frustration

  • Scroll without intention

  • Consume more than they contribute

The algorithm doesn’t know why you engage. It only knows that you did.

Negativity is still engagement.

Ad Break!
First sponsor today: Check out what ATTIO is offering!

Introducing the first AI-native CRM

Connect your email, and you’ll instantly get a CRM with enriched customer insights and a platform that grows with your business.

With AI at the core, Attio lets you:

  • Prospect and route leads with research agents

  • Get real-time insights during customer calls

  • Build powerful automations for your complex workflows

Join industry leaders like Granola, Taskrabbit, Flatfile and more.

… back to the article 👇

The shift that changes everything

Your feed doesn’t improve by accident. It improves the moment your behavior becomes intentional.

It won’t be perfect, but it will become more aligned, more useful, and more you.

Your feed improves when:

  • You engage with people you respect

  • You pause on thoughtful content

  • You reply with substance instead of reaction

  • You stop rewarding noise with attention

  • You create the kind of posts you want to see

The algorithm doesn’t reward complaints.
It rewards patterns.

2nd Ad Break!
Check out what DEEL is offering!

AI in HR? It’s happening now.

Deel's free 2026 trends report cuts through all the hype and lays out what HR teams can really expect in 2026. You’ll learn about the shifts happening now, the skill gaps you can't ignore, and resilience strategies that aren't just buzzwords. Plus you’ll get a practical toolkit that helps you implement it all without another costly and time-consuming transformation project.

… the article continues below 👇

Practical guidelines to clean your feed

This is where most people stop reading - but this is the part that actually works.

1. Starve what you don’t want

If a post annoys you:

  • Don’t reply

  • Don’t quote

  • Don’t “just say something”

Silence is the strongest signal.

2. Feed what you want more of

When you see:

  • A thoughtful take

  • A creator building something real

  • Honest storytelling

  • Useful insights

Engage properly.
A real reply > a like.

3. Curate, don’t scroll

Scrolling is passive. Curation is active.

Think like an editor, not a consumer.

Ask yourself:

“Do I want more of this in my daily mental diet?”

4. Create what you wish existed

The algorithm also watches you.

What you post tells it:

  • Who you are

  • Who you belong with

  • Who should see your content

Your output shapes your input.

Last Ad Break today: Check out what HUBSOT is offering

Want to get the most out of ChatGPT?

ChatGPT is a superpower if you know how to use it correctly.

Discover how HubSpot's guide to AI can elevate both your productivity and creativity to get more things done.

Learn to automate tasks, enhance decision-making, and foster innovation with the power of AI.

…Back to topic 👇

This goes beyond the feed

Here’s the part people miss:

Your feed reflects your mindset.

If you constantly see:

  • Cynicism → you’re consuming cynicism

  • Hopelessness → you’re engaging with it

  • Low effort → you’re tolerating it

Change your behavior, and the environment follows eventually.

You don’t “fix” your feed by complaining about it.

You fix it by becoming selective.

Attention is currency.
Spend it like it matters - because it does.

Your For You feed isn’t broken.
It’s just honest.

And once you understand that, you can shape it into something that actually serves you.

PS: If this resonated, it’s probably because you’re already paying attention.

 Enjoying this newsletter and want to start your own? I built a guide specifically for beginners, starting from zero. Grab your copy below 👇

Beehiiv for Beginners

Beehiiv for Beginners

Build, launch, and grow your first newsletter even if you’ve never done this before

$29.00 usd

If you want to support my work, you can Buy me a coffee here. Thank you 🥰

Sign up for Beehiv. Use this link below to get a 30-day Free Trial and 20% off your first 3 months:

See you on the next one

Karata

Keep Reading