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Many creators have told me the same thing lately.
“I love creating, but I’m shy when it comes to promoting my work.”
“I don’t like selling myself.”
“I never know how to talk about what I make on X.”
If that’s you, you’re not alone.
And yet, there’s something important to say - especially now.
X is where the world pays attention
Whether we like it or not, X is where the world goes first.
Breaking news starts here.
Big ideas are debated here.
Influential people don’t just have accounts here - they’re active here.
This isn’t just another social platform.
It’s a global conversation happening in real time.
Right now, X ranks #1 or #2 across 174 countries. That alone should pause anyone who’s hesitant about sharing their work.
If there’s one place where visibility can change overnight, this is it.
You don’t need permission to be part of it
One of the most powerful things about X is that hierarchy is thin.
You don’t need an introduction.
You don’t need a massive audience.
You don’t need to “earn” the right to post.
As an individual, you can:
respond to global conversations
share your work publicly
connect directly with some of the most influential people in the world
And sometimes, those people notice.
Ad Break!
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… back to the article 👇
I’ve experienced this firsthand
Elon Musk has interacted with my work multiple times.
Not because I forced visibility.
But because I shared my work openly, on the same platform where he spends time.
One repost from him recently turned an article I wrote months ago into:
millions of impressions
thousands of new readers
real conversations with people who found genuine value in it
That doesn’t happen everywhere.
It happens on X.
Promotion doesn’t have to feel loud
Being shy doesn’t mean you’re bad at promotion.
It usually means you care about authenticity.
You don’t need hype.
You don’t need to oversell.
You can promote by:
explaining why you made something
sharing what problem it solves
talking about what surprised you while creating it
That’s not selling.
That’s storytelling.
2nd Ad Break!
Check out my next sponsor below: LEVANTA!
The Future of Shopping? AI + Actual Humans.
AI has changed how consumers shop, but people still drive decisions. Levanta’s research shows affiliate and creator content continues to influence conversions, plus it now shapes the product recommendations AI delivers. Affiliate marketing isn’t being replaced by AI, it’s being amplified.
… the article continues below 👇
Let AI help you cross the awkward gap
If the hardest part is finding the words, this is where AI becomes an ally.
You can ask:
“Help me share this without sounding pushy”
“Rewrite this in a softer, more human tone”
“How would I introduce this to creators like me?”
AI doesn’t replace your voice.
It helps you express it when hesitation gets in the way.
Visibility is not ego - it’s access
Sharing your work isn’t about attention for attention’s sake.
It’s about:
letting the right people find it
giving your ideas a chance to travel
participating in a global conversation that’s already happening
Silence doesn’t protect your work.
It hides it.
A last detour for my sponsors today: Check out what HUBSPOT is offering👇
The Future of AI in Marketing. Your Shortcut to Smarter, Faster Marketing.
This guide distills 10 AI strategies from industry leaders that are transforming marketing.
Learn how HubSpot's engineering team achieved 15-20% productivity gains with AI
Learn how AI-driven emails achieved 94% higher conversion rates
Discover 7 ways to enhance your marketing strategy with AI.
…Back to topic 👇
Just so you know
If you’re shy promoting your work, you don’t need to change who you are.
You just need to remember where you are.
X is where ideas meet influence.
Where individuals can be seen.
Where quiet creators can still make noise - simply by showing up.
Your work deserves that chance. You never know who’s watching, learning, or waiting to discover it.
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See you on the next one
Karata♡