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Oliver Buchannon
Karata de Mada

Making AI simple. Making social media fun again. Learn, create & grow with me.

Why Most Creators Quit Right Before Things Start Working

Jan 9, 2026

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6 min read

Why Most Creators Quit Right Before Things Start Working

There’s a phase in every creative journey that almost no one talks about. It’s the moment when you’re doing the work, but the results stay quiet.

Karata de Mada
Karata de Mada
How Often Should You Post on X?

Jan 8, 2026

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7 min read

How Often Should You Post on X?

“How often should I post on X?” It sounds like a simple question, but the answer is rarely what people expect. In reality, the issue is usually something else.

Karata de Mada
Karata de Mada
Starting a Beehiiv Newsletter Doesn’t Have to Be Complicated

Jan 7, 2026

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8 min read

Starting a Beehiiv Newsletter Doesn’t Have to Be Complicated

I want to talk about something many of you have mentioned to me lately.. You’d love to start your own newsletter with Beehiiv. But you feel stuck before you even begin.

Karata de Mada
Karata de Mada
If You’re Shy Promoting Your Work, This Is the Place to Start

Jan 6, 2026

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7 min read

If You’re Shy Promoting Your Work, This Is the Place to Start

A lot of creators tell me they feel uncomfortable promoting their own work. Not because they don’t believe in it - but because talking about themselves feels awkward.

Karata de Mada
Karata de Mada
Your Old Posts Can Still Go Viral - Even Today

Jan 5, 2026

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8 min read

Your Old Posts Can Still Go Viral - Even Today

Something surprising happened to me recently. An article I wrote back in October 2024 suddenly went viral - not because it was new, but because it resurfaced at the right moment.

Karata de Mada
Karata de Mada
Why Blind Follow-Backs Are Killing Your X Account in 2026

Jan 3, 2026

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6 min read

Why Blind Follow-Backs Are Killing Your X Account in 2026

Following someone back on X often feels like the polite thing to do. But who you follow back does more than shape your timeline, it quietly affects how the platform reads your behavior and how you show up as a creator.

Karata de Mada
Karata de Mada
Why Working Smarter and Harder Still Matters

Jan 2, 2026

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5 min read

Why Working Smarter and Harder Still Matters

“Work smarter, not harder” has become a kind of mantra online. It promises efficiency, freedom, and better results. What it doesn’t always mention is what still needs to happen behind the scenes.

Karata de Mada
Karata de Mada
The First Day of 2026: Come Just as You Are

Jan 1, 2026

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6 min read

The First Day of 2026: Come Just as You Are

The first day of a new year often arrives with expectations we didn’t ask for. It helps to remember that none of them need to be met today, simply because it’s the first day of the year.

Karata de Mada
Karata de Mada
An Exciting Day to Be a Creator on X

Dec 31, 2025

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7 min read

An Exciting Day to Be a Creator on X

If you blinked over the last couple of hours, you might have missed it: Elon Musk publicly confirmed that a major upgrade to creator payouts is being considered.

Karata de Mada
Karata de Mada
Why Growing on X Feels Different Now

Dec 30, 2025

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6 min read

Why Growing on X Feels Different Now

If your reach feels unpredictable lately, you’re not imagining it.X didn’t “die” but the way growth works on the platform has fundamentally changed

Karata de Mada
Karata de Mada
Reframing the Year Without Judging It

Dec 29, 2025

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6 min read

Reframing the Year Without Judging It

As the year winds down, we often become our own harshest critics, replaying what we did, what we didn’t do, and measuring the past twelve months more by what’s missing than by what actually happened.

Karata de Mada
Karata de Mada
Are You a Creator or a Perfectionist?

Dec 27, 2025

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5 min read

Are You a Creator or a Perfectionist?

If you’re waiting for every post to be a masterpiece, you’re not a creator - you’re a perfectionist. And perfectionism doesn’t build momentum, it delays it.

Karata de Mada
Karata de Mada
What I’m Carrying Into the New Year

Dec 26, 2025

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6 min read

What I’m Carrying Into the New Year

There’s a very specific feeling that settles in after Christmas, just before the year truly turns. This space after Christmas - quieter, slower, and less performative - is where I find myself reflecting most honestly.

Karata de Mada
Karata de Mada
A Thank You - And a Christmas Wish for You

Dec 24, 2025

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5 min read

A Thank You - And a Christmas Wish for You

Before the day gets louder with celebrations, family gatherings, and last-minute plans, I wanted to pause for a moment and share a few words with you.

Karata de Mada
Karata de Mada
Consistency Is Boring - And That’s Why It Works

Dec 23, 2025

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6 min read

Consistency Is Boring - And That’s Why It Works

Most people think consistency is boring. It rarely feels exciting or rewarding in the moment, but over time, it quietly becomes your biggest advantage. Here's why.

Karata de Mada
Karata de Mada
AI Is Inevitable - How to Use It to Better Your Life and Your Work

Dec 22, 2025

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6 min read

AI Is Inevitable - How to Use It to Better Your Life and Your Work

Just 3 years ago, using AI felt optional. Experimental. Something “tech people” played with on the side. Today, it’s different. AI is part of how we live and work.

Karata de Mada
Karata de Mada
I Didn’t Believe in Newsletters Either - Until I Started One

Dec 20, 2025

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5 min read

I Didn’t Believe in Newsletters Either - Until I Started One

For a long time, I wasn’t convinced newsletters were really worth it. I kept hearing people talk about them, but I wasn’t sure if they were actually doing well or if it was just another “creator trend.”

Karata de Mada
Karata de Mada
Stop Asking “Will This Work?” Start Asking “Who Am I Becoming?”

Dec 19, 2025

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7 min read

Stop Asking “Will This Work?” Start Asking “Who Am I Becoming?”

Today, I want to start with a personal story. Sixteen years ago, I built an independent media project. It wasn’t backed by anyone. And for a long time, it didn’t make any money.

Karata de Mada
Karata de Mada
Why Text Still Matters in a World Obsessed With Video

Dec 18, 2025

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7 min read

Why Text Still Matters in a World Obsessed With Video

Everywhere we look today, we’re being told the same thing, over and over again. Text is dead. No one reads anymore. If it isn’t a video, it won’t work.

Karata de Mada
Karata de Mada
Emotional Regulation for Creators: The Skill That Protects Your Talent

Dec 17, 2025

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7 min read

Emotional Regulation for Creators: The Skill That Protects Your Talent

Most creator advice focuses on what you should do: post more, optimize formats, test hooks, learn AI, improve visuals. Very little talks about what you should manage internally.

Karata de Mada
Karata de Mada
When Reach Goes Quiet: How to Keep Showing Up on X

Dec 16, 2025

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6 min read

When Reach Goes Quiet: How to Keep Showing Up on X

Hey, if you’ve been scrolling X lately and thinking, “Why does it feel so quiet?” - you’re not imagining it. And if you’ve been creating consistently, this silence can feel unsettling, almost like shouting into an empty room.

Karata de Mada
Karata de Mada
Why You Should Never Build Your Entire Audience on One Platform

Dec 15, 2025

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7 min read

Why You Should Never Build Your Entire Audience on One Platform

There’s a quiet truth most creators don’t like to think about: Anything can happen to your social media account. Not because you did something wrong. Not because you weren’t careful.

Karata de Mada
Karata de Mada
For Anyone Who Needs a Mental Reset This Weekend

Dec 13, 2025

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6 min read

For Anyone Who Needs a Mental Reset This Weekend

Today’s newsletter isn’t about strategy or algorithms or visibility. It’s about mindset, the foundation behind everything you create, build, and become.

Karata de Mada
Karata de Mada
How to Use AI Videos or Images to Improve Your Reach and Visibility

Dec 12, 2025

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7 min read

How to Use AI Videos or Images to Improve Your Reach and Visibility

AI isn’t the future of content creation, it’s the present. And if you’re not using your visuals strategically, you’re leaving reach, recognition, and growth on the table.

Karata de Mada
Karata de Mada
Why Feeling Lost and Confused Is Often a Sign of Growth

Dec 11, 2025

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6 min read

Why Feeling Lost and Confused Is Often a Sign of Growth

Feeling lost and confused is often seen as a problem to fix, but in reality, it’s one of the clearest signs that you’re stretching beyond what you already know and that’s exactly how growth begins.

Karata de Mada
Karata de Mada
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