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Reach has dropped for a lot of people.
Timelines feel slower.
Posts that used to spark replies immediately now land softly, if at all.
And yes, many users are complaining about it.
Nikita Bier, (Head of Product at X) has acknowledged that the algorithm is being worked on. Changes are happening behind the scenes. Grok is learning, adjusting, recalibrating.
But while the system is “fixing things,” creators, entrepreneurs, artists… are left sitting in this strange in-between moment - posting into a quieter room than usual.
So today, I want to talk about how to behave during these moments - because this phase matters more than most people realize.
First, let’s normalize the feeling
When reach drops, the thoughts start creeping in:
Did I lose my momentum?
Did I do something wrong?
Is my content suddenly bad?
Is it still worth posting?
This isn’t just a creator thing.
Entrepreneurs feel it when sales slow.
Artists feel it when their work stops getting noticed.
Builders feel it when progress goes silent.
Quiet periods don’t just test strategy - they test confidence.
And this is where many people make their biggest mistake.
The biggest mistake: reacting emotionally to the algorithm
Complaining about the algorithm feels natural.
But here’s the uncomfortable truth:
Public frustration trains the algorithm and your audience to see you as noise, not signal.
More importantly, it trains you to focus on what you can’t control.
The algorithm doesn’t punish complaints out of spite —
but it does respond better to clarity, consistency, and value than to frustration.
Creators who grow long-term learn to separate:
signal (what they control)
from noise (what they don’t)
Quiet feeds are not the time to spiral.
They’re the time to refine.
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… Ok, now back to topic 👇
What’s actually happening right now
X is in a transition phase.
Grok is analyzing and understanding posts at massive scale - text, images, video - and quality signals are being reweighted. That means:
Short-term reach fluctuations are normal
Old patterns may temporarily stop working
Engagement may feel delayed or uneven
The feed may feel emptier while the system recalibrates
This doesn’t mean your content stopped mattering.
It means the system is learning who you are more deeply.
And learning phases always feel quiet.
How to adapt instead of panicking
Here’s how to behave while the algorithm adjusts - without burning out or disappearing.
1. Keep posting, but simplify
This is not the time for overproducing.
Simple posts work well right now:
clear thoughts
honest observations
short insights
questions that invite reflection
Clarity > complexity.
2. Focus on conversations, not numbers
When reach drops, replies matter more than impressions.
Talk with people:
reply thoughtfully
ask questions
support others
engage intentionally
Algorithms change. Human connection doesn’t.
3. Stop chasing “what used to work”
Quiet periods expose outdated habits.
If something no longer lands:
don’t force it
don’t repeat it louder
evolve it
This is a moment to adjust tone, format, or depth.
4. Use visuals and video strategically
Even during low-reach phases, images and short videos still help discovery.
Use AI tools to:
add a visual layer to your ideas
turn thoughts into images or clips
stand out in quieter feeds
Visibility still exists — it just rewards intentional content more.
5. Build outside the feed
This is the reminder many creators ignore until it’s painful:
If your entire presence lives in one feed, every algorithm change feels personal.
Quiet moments are a signal to:
strengthen your newsletter
build direct connections
own your audience, not rent it
The feed is for discovery.
Your ecosystem is for stability.
For entrepreneurs and artists, especially
If you’re building something real, reach fluctuations don’t define your progress.
Sales don’t disappear because impressions dipped.
Art doesn’t lose value because the timeline went quiet.
Ideas don’t stop being good because fewer people saw them today.
Quiet phases are where:
foundations are reinforced
systems are cleaned up
confidence matures
creators separate from quitters
A calm truth to hold onto
Every platform goes through quiet stretches.
Every algorithm recalibration creates uncertainty.
Every serious builder faces moments where feedback disappears.
The ones who win aren’t the loudest complainers —
they’re the calm adaptors.
Stay clear.
Stay human.
Stay consistent.
The noise always returns — but your mindset determines whether you’re still standing when it does.
If this resonated, reply to this email and tell me how the quiet feed has been affecting you. I read every response.
We’ll take this phase one step at a time.
See you tomorrow
Karata♡
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